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Segement of users - Marketing Automation

Building your audience

Written by Nathan Adler

Marketing Automation's segmentation feature puts you in control of exactly who hears from you — no more one-size-fits-all blasts.

Slice your audience by behaviour and send the right message to the right people, every time:

Active users — anyone who's downloaded and opened the app within a time frame you choose.

Logged in users — everyone who's logged into the app across your account or selected clubs.

Active logged in users — your most engaged members: logged in and active within your chosen window.

Active non-logged in users — people using the app without logging in, still opened within your time frame.

Pick your segment, and the rest of the Marketing Automation flow carries on exactly as normal.

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